Managers manage the whole processing of a system and so does a Digital Marketing Manager, but on the website. Agencies hire Digital Marketing Managers for the management of all the online platforms and associated professionals. To succeed in this new world, Agencies are looking to hire qualified digital marketing professionals who have the necessary levels of knowledge & experience. Since digital marketing is such a new field, there is a lack of experienced Managers.
If you choose for this profile as your career, you would be required to have the mixture of good knowledge of the website, Digital Marketing Landscape and result-driven business acumen. Creating brand building, lead generation, customer engagement, conversions, and revenues are the responsibilities of a Digital Marketing Manager.
How to Become a Digital Marketing Expert?
To build a career in digital marketing, every Internet marketer should have knowledge of the fundamentals.
- Know basic Internet marketing terminologies.
- Have good knowledge of Internet marketing concepts
- Understanding about Web analytics like Google Analytics
- Have an overall understanding of the different areas of digital marketing.
We recommend the Digital Marketing course to help you get started. This course covers the core concepts of Digital Marketing such as SEO, SMM, PPC, Google Analytics, Mobile Marketing & Internet Marketing Strategies. The course will also help you Digital marketing tools and platforms such as Google AdWords & Analytics, , Facebook, Twitter & YouTube.
Main Components of Digital Marketing
- Search Engine Optimization (SEO)
- Social Media Marketing (SMO)
- Pay Per Click (PPC)
- Display or Banner Advertising
- Email marketing
- Content marketing
- Mobile Marketing
- Web Analytics
The job of a Digital Marketing Manager
When you apply for a job in Digital marketing, You need to add some certifications makes you an ideal candidate for a designation such as Digital Marketing Manager of an organization.
As a digital marketing manager, you have to responsibilty for entire digital marketing wing of the company. You may also have to manage team members who will be ready to execute specific digital marketing actions. Internet marketing is most effective when all the components of Internet marketing are used so that they complement each other. This is also called Integrated Digital Marketing. Such jobs are coming up fast and can be highly lucrative.
If you are not interested in a full-time job like I have just mentioned, you can still use your digital marketing expertise to consult, speak at conferences and universities and grow your own internet projects.